Rebrand for WINBOX

Overview

Winbox is a LinkedIn marketing agency specialising in the B2B sector. Having launched with a minimal brand, they had grown to a stage where they needed a more cohesive and attention-grabbing identity that worked alongside their existing logo. Winbox wanted to look like the “cool guys” on LinkedIn, specialists with insider knowledge and a practical, confident approach.

Concept

The rebrand centres on the idea of digging deeper. Having a fuller understanding of people, getting under their skin, and using the nuances of LinkedIn marketing to best effect. The concept aims to spark a little FOMO: Winbox has the secret knowledge, intelligent strategies, and creative chops to pull it off.

Visually this is expressed with layered hexagons. Peeling back layers to reveal a hidden inner world that’s vibrant and unconventional, while liquid textures reflect the ever-changing nature of LinkedIn marketing.

Client:
Winbox

Responsibilities:
Branding
Brand guidelines
UI/Web design
Asset design

Year:
2024-2025

Photography

The photography contrasts against the bold colour palette, grounding the brand in reality. By combining stock portraits, archival images, and location photography in creative ways, Winbox can express abstract ideas visually. This approach gives them the feel of a brand with a holistic view, understanding large interconnected systems, from macro social trends to micro LinkedIn performance metrics.

Brand guidelines & assets

I created a comprehensive brand guidelines document with clear instructions for applying the identity consistently across all channels. Alongside this, I produced a suite of brand assets including premade hexagonal illustrations, liquid textures, patterns, and colour palettes to help express the brand with flexibility and cohesion.

Website design and imagery update

Working closely with the Winbox team, we rapidly designed and launched the updated website. I also built a Figma component library to allow for quick prototyping and future updates.

A while later, Winbox felt their photography was too serious and not quite grabbing attention. They wanted to lean into a more distinctive look by focusing on archival photography. After some experimentation, we landed on a fresher, more upbeat expression, and thanks to the component library, we were able to roll out the changes quickly.

LinkedIn marketing assets

The Figma component library also empowered Winbox to create on-brand social media content themselves. This self-serve approach lets their team produce striking, consistent posts without needing a designer for every update.

View CV