Rebranding UK Business forums
Overview
UK Business Forums (UKBF) is the UK’s largest and most active forum for startup and micro businesses. They struggled with brand recognition and messaging.
Concept
Using strong contrasting colours and rigid shapes the visual language of the rebrand takes on a no-nonsense approach that would resonate with the audience. The logo redesigned to be scalable, due to it’s length.
Client
UK Business Forums
Responsibilities
Branding & logo design
Brand guidelines
Marketing assets
Year
2016-2022
Relatable messaging
The brand tagline was created to be inclusive of the wide range of businesses that UKBF represents.
UI update
The UI of the forums were given a much needed update, establishing a better typographic hierarchy and clearer CTAs
Results
The result is a visual profile and tone that both matches the challenges the UKBF users are facing, and sets them apart from competition. We established ongoing support with the users to adress issues and continue improvements to the UI.
Differentiation: Old logo (Left), confusingly similar to a competitors logo (Right)