Democratising funding with the pitch

Overview

The Pitch is a series of events and workshops based in the UK, that aim to help startups refine their business models and pitching. Their existing branding were underselling their value.

Concept

Pitch events encourage the exchange of ideas between attendees and judges. To convey this, I used icons on Post-it notes and arrows to represent this intermingling of ideas. The logo focuses on the Pitch itself, the ultimate goal of the brand.

Collages and post it notes

Companies in the early stages of starting up are often creative, messy and exciting. This is expressed by arranging photography together with visual devices like post it note icons.

Outputs

I created an extensive library of assets as well as brand guidelines, presentation templates and event posters.

With the branding updated The Pitch can approach sponsors with an elevated visual profile and create more engaging content.