Branding for Geek Sleep Rinse Repeat
Cient
Geek Sleep Rinse Repeat
Responsibilities
Branding
Illustration
Visual identity
Geek Sleep Rinse Repeat is a small gaming blog with big ambitions. Looking to expand their roster of writers and bring in more revenue, they needed to come across as more established.
Brand mark evolution. Their core audience is within indie-gaming, so a non-corporate approach was appropriate here.
Finalised logo, mark and favicon. The ghost is positioned after the word repeat, referencing the respawning mechanic that many games use.
Style guide
Website concept
Illustration
Spot illustration
Artworking palette