B2B lead gen LinkedIn campaign and landing page for Gaina
Overview
Gaina provides ERP and warehouse management software for drinks wholesalers. Its branding was very limited in terms of creative elements and assets.
Concept
By working closely with Gaina and Winbox I developed their visual profile as I completed landing pages, reports and social media content. The visuals centered around concepts of zen vs confusion, using expressive brush strokes and other hand rendered elements to drive home their message.
Client:
Gaina, Winbox
Responsibilities:
Landing page design
Social media content
Report design
Year:
2023 – 2024
Brand assets
As the projects progressed we built up a library of assets that the client found a lot of use for and transformed their communications.
Results
The campaign has driven more than £350K of qualified pipeline since launch (and counting!). At the time of writing, Gaina closed a deal worth £200K. Going forward this is an evergreen campaign, Gaina expect many more opportunities to be generated in the future.
“Kai is a fantastic design partner. I can bring him a fairly basic brief and he will produce something far greater than my expectations every time.“
Hugh Denton, Winbox
Of qualified pipeline (£)
Revenue (£)