B2B lead gen linkedin campaign and landing page for Gaina

Overview

Gaina is a stock inventory system for drinks wholesalers. Their branding lacked a cohesive look and feel and so struggled to win clients.

Concept

By working closely with Gaina I developed their visual profile as I completed landing pages, reports and social media content.. The visuals entered around concepts of zen vs confusion, using expressive brush strokes and other hand rendered elements to drive home their message.

Brand assets

As the projects progressed we built up a library of assets that the client found a lot of use for and transformed their communications.