B2B lead gen linkedin campaign and landing page for Gaina

Overview

Gaina provides ERP and warehouse management software for drinks wholesalers. Its branding was very limited in terms of creative elements and assets.

Concept

By working closely with Gaina I developed their visual profile as I completed landing pages, reports and social media content. The visuals centered around concepts of zen vs confusion, using expressive brush strokes and other hand rendered elements to drive home their message.

Client
Gaina (via Winbox)

Responsibilities
Landing page design
Social media content
Report design

Year
2023-2024

Brand assets

As the projects progressed we built up a library of assets that the client found a lot of use for and transformed their communications.

Results

The campaign has driven more than £350K of qualified pipeline since launch (and counting!). At the time of writing, a deal worth £200K has closed, which more than covers the costs of our fees. Since this is an evergreen campaign, we expect many more opportunities to be generated in the future.

of qualified pipeline (£)

Revenue (£)

“Kai is a fantastic design partner. I can bring him a fairly basic brief and he will produce something far greater than my expectations every time.“

Hugh Denton, Winbox

View CV