GETTING AHEAD OF DISRUPTION WITH DISRUPTIVE THINKING

Overview 

Disruptive Thinking is a consultancy that helps large organisations stay ahead of digital disruption and strategise for growth. Their existing branding was out of date and did not reflect their current set of services, nor the level of sophistication in which they operate.

Concept

The branding is designed around the theme of disruption. From the lighting bolt in the logo to the hand rendered textures. As a whole the brand communicates in a positive and sophisticated manner through the use of type, colour and texture.

Disruption textures & icons

The hand rendered textures are combined with three icons that represents Disruptive Thinking’s core philosophy.

Outputs

The outputs were logos, brand patterns and social assets. I also created brand guideline document, and a presentation template.