Rebrand for CEA

Overview

CEA is a consultancy specialising in consents and permits for large-scale energy infrastructure projects, including nuclear, wind, and interconnectors. Their previous visual identity didn’t reflect the ambition and expertise of the company, and struggled to stand out in a crowded sector.

Concept

The new brand captures CEA’s collaborative spirit, symbolising the meeting point between client and adviser. Vibrant gradients and saturated, earthy tones create a premium and futuristic aesthetic that feels progressive and energetic, while still grounded in environmental authenticity.

Client:
Collaborative Environmental Advisers (CEA), commissioned by Make the break

Role:
Freelance designer (Lead)

Responsibilities:
Branding & logo design
Brand guidelines
Asset design

Year:
2025

The meeting of two worlds

The visual language centres on the idea of two worlds coming together, a reflection of CEA’s close collaboration with its clients. Gradients blend and shapes merge, symbolising partnership and shared purpose. This theme continues through finer details, from rounded corners to the redesigned logo, creating a sense of unity across the brand.

Brand guidelines & assets

I created a comprehensive brand guidelines document with clear guidance on how to apply the identity consistently across all channels. Alongside this, I produced a suite of brand assets including icons, textures, patterns, image frames, and colour palettes to help express the brand with flexibility and cohesion.

Flexible and vibrant applications

The result is a brand that feels both flexible and vibrant, with strong potential for future growth. The 3D elements lend themselves naturally to motion and animation, bringing energy and depth to digital applications. Across mockups and potential use cases, the identity demonstrates how it can adapt seamlessly to new formats while maintaining a cohesive and recognisable presence.

Results

Process

I was hired as the lead designer on this project by Make the Break. Working closely with their team, we went through multiple rounds of iteration, refining colour palettes and typography to align with CEA’s vision. We also addressed client concerns about visual similarities with a French organisation of the same name, confirming that the new identity was already distinct and appropriate for CEA’s market.

Old logo: Utilising a clever visual pun but lacking in refinement and boldness

Old presentation template: The lack of bold colours and photography guidelines made already washed out generic templates worse

Logo design: Ensuring stakeholders of sufficient visual distinction

View CV