Branding with purpose for 8QH Ventures
Overview
8QH is an accelerator program with a clear vision. Their goal is to provide support for startups that are both profitable and provide positive social impact. They needed to stand out in a competitive market as more inclusive and less intimidating.
Concept
The 8QH branding is focused around the concept of idea-interchange, acceleration and inclusion. The fast forward logo concept is constructed using various chevron-like icons. The icon library is expanded upon in the broader application of the brand, visually representing intermingling of ideas.
Icons and patterns
Expanding on the brand mark I created a library of icons of varying degrees of abstraction. These were applied throughout the branding.
Outputs
Brand guidelines, presentation templates and brand patterns
Results
“Kai did an amazing job of walking us through the initial brand building blocks, and skillfully took the projects through to a comprehensive suite of assets, plus guidelines and templates.”
Amy, Disruptive Thinking
The main challenge in this project was to balance the multifaceted nature of the brand with its singular purpose as an accelerator programme. This meant striking a fine balance between representational and abstract visuals, but also ensuring it communicated clearly.
This took a lot of iteration working beyond the original scope to get the logo right. But once completed it was undoubtedly worth the extra work, as the brand now has all the assets it needs to grow.